What if there was an instruction manual for building a Culture of Philanthropy? What if you could remove the blocks your organization encounters in fund-raising and community engagement? Now we are announcing Choose Abundance: Powerful Fundraising for Nonprofits—A Culture of Philanthropy
For two decades now, the team at Rainmaker has teamed up with many of you to break through subpar fundraising results. Together, we have learned so much about not-for-profit success. We’re pleased to be announcing Choose Abundance, a very useful tool that we know you’ll want to get your hands on. Using memorable stories, curated resources and an easy to understand framework, this tool will take you step by step, as your organization makes the shift from scarcity to abundance- in thinking, relationships and resources.
Beyond the typical skill-building fundraising book, Choose Abundance shows organizational leaders how to unpack their organizational culture. They can find the one thing holding them back from fundraising success: the scarcity mindset. Across the field, many have sought the path to build the elusive Culture of Philanthropy, but few have done what Laurie Herrick suggests in Choose Abundance. Start with a strong team and intentionally build, name, and put into practice your desired culture.
Choose Abundance will help you:
- Identify and access abundant resources
- Increase donor loyalty by building deeper relationships
- Shift from a transactional fundraising strategy to a transformational one
- Build valuable community partnerships
- Have everyone, both board members and staff, identify and embrace their unique gifts in fostering and strengthening a Culture of Philanthropy
Designed for Executive Directors, board members, development professionals, and program staff. All will find their path to building a Culture of Philanthropy and achieving extraordinary fundraising results.
In this video, watch Rainmaker founder, Laurie Herrick, share how you can Choose Abundance. This shift of mindset has altered the overall fundraising strategy and success of countless organizations. We invite you to join us and them on this exciting, innovative journey.

Purchase now on our website, or find it on Amazon or Untreed Reads.




